Daily Scenes, Slowly Brewed

本系列濾掛咖啡包裝以「需要咖啡的時刻」為主題，視覺化日常中的三種情緒——休息、專注與修復。
透過手繪插畫場景與選色，將每一種心情與風味相互連結，呈現出以體驗為核心的品牌視覺。

紫色 / 哥斯大黎加 – 深沉而寧靜的香氣。
適合獨處時的慢節奏時光，靜靜展開的一杯。

卡其 / 哥倫比亞 – 濃郁而穩重的香氣。
適合需要專注的時刻，默默陪伴的深層餘韻。

粉紅 / 雲南 – 柔和而溫暖的香氣。
適合運動或放鬆過後，溫柔結尾的一杯。

這三種顏色呼應每款咖啡的風味特色——深沉、穩定、柔和——將味覺轉化為視覺語言，使包裝與咖啡本身相互呼應。插畫描繪了生活中需要咖啡的片刻，輕柔地呈現情緒的轉換與流動。

This drip coffee packaging design visualises three everyday emotions—rest, focus, and recovery—through the theme of “moments when coffee is needed.” Each pack connects a particular mood and flavour through hand-drawn scene illustrations and carefully chosen colour palettes, creating an experience-led branding approach.

Purple / Costa Rica – Deep and calm notes.
A quiet cup for slow mornings and time alone.

Khaki / Colombia – Rich and grounded notes.
A bold presence for moments of deep concentration.

Pink / Yunnan – Soft and warm notes.
A gentle finish after movement and release.

These three colours were selected to reflect the unique flavour notes of each coffee blend—deep, grounded, and soft—bringing visual harmony to their taste profiles.

The packaging captures moments when coffee is needed, illustrated through hand-drawn scenes that quietly trace emotional transitions in daily life.

Keywords: Illustration, Package Design