Baked to Compete

Baked to Compete 是一個以 2024 巴黎奧運為靈感，為新品上市所企劃的視覺行銷專案。

本次拍攝以實體烘焙產品（可頌、費南雪、貝果）作為主角，
透過造型構圖與道具設計，讓每張作品呈現如同奧運賽場般的畫面感，
並結合動作感十足的人物插畫，創造出趣味而有節奏的視覺效果。

糕點成為滑板坡道、頒獎台或競賽舞台，
將日常甜點轉化為充滿活力與想像的小型比賽場景，
呈現一場兼具幽默與創意的烘焙運動會。

Baked to Compete is a visual campaign developed for the launch of a new product line,
inspired by the 2024 Paris Olympics.

Using real bakery items—croissants, financiers, bagels—as props,
each photo was styled to resemble Olympic arenas,
paired with character illustrations referencing athletic movements.

Pastries became skateboard ramps, medal podiums, and competition stages,
transforming everyday treats into miniature scenes of play and celebration.

Keywords: , Campaign, Illustration, Photography