Simply Egg Rolls

Simply Egg Rolls 是一項以「親切感」與「溫暖氛圍」為主題所設計的概念性包裝專案。
雖然產品尚未實際量產，但本次選用其中一款設計提案，並透過擬真的產品視覺呈現整體品牌風格與方向。
為了強調主角「雞蛋」這一素材，我選擇了俏皮活潑的插畫風格搭配溫柔的粉彩色調，營造出溫暖且友善的視覺體驗。單包裝上使用了破殼蛋的連續圖案，簡約但具有記憶點；而外盒包裝則以格紋桌布上的蛋捲餐盤插畫為設計主軸，傳達生活感與家的溫度。

Simply Egg Rolls is a concept packaging project designed to bring warmth and friendliness to a familiar snack. Although the product was not produced, one of the design proposals was selected and visualised into a mock product to showcase the overall direction and identity. To highlight the key ingredient — eggs — I used playful illustrations and a soft pastel colour palette to create a warm and cheerful visual language. The individual packaging features a repeating cracked egg motif that is both minimal and memorable. The main box design illustrates a plate of egg rolls placed on a checkered tablecloth, symbolising everyday comfort and homely delight.


Keywords: Illustration, Package Design